KEYPOINT - A modular approach to meet all of your survey needs
It comes in various versions to suit your chosen survey method:
Keypoint Paper - For simple hard copy surveys
Keypoint Paper, Web & Email - Extending the options for publishing your surveys
Keypoint Scanning Module - Simplifying the process of data entry and improving the quality of your hard copy survey
Surveyserver - Our cost effective and simple to use option for hosting web surveys
Keypoint Survey Results are presented in a graphical and easy to use way.
This information has to be accurate and current and a consumer survey or staff questionnaire is a simple yet very effective way of meeting this need.
Keypoint does not require any special programming skills or technical knowledge. That means the process of information gathering and analysis can be managed and controlled easily "in house", thus linking the survey directly to the required response and the needs of the client. The flexibility, simplicity and versatility of Keypoint puts the control of the entire process of creation, publication, analysis and presentation firmly in the your hands.
Organisations use market research questionnaires & surveys in many ways. The following areas are typical "research" targets:
- Awareness or familiarity with products, brands or ideas
- Attitudes and emotions to change or new situations
- Emerging trends, issues and opinions
- Usage and behaviour patterns
- Customer satisfaction
- Opinions and beliefs
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