Mission, Vision & Competitive Advantage
Your mission, vision, and competitive advantage describe the business you are in, your short and long term market position, and the manner in which you will differentiate your company from your competition.
Leading Change, John P. Kotter
Disciplines of Market Leaders, Treacy and Wiersema
Blur, Stan Davis & Christopher Meyer
Thinking Strategically: The Competitive Edge in Business, Politics, & Everyday Life, Avinash K. Dixit & Barry J. Nalebuff
Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore
Control Your Destiny or Someone Else Will - How Jack Welch is Making GE The World's Most Competitive Company, Noel M. Tichy & Stratford Sherman